PB CAREERS: 7-Eleven – Sr. Product Director Private Brands

PB CAREERS: 7-Eleven – Sr. Product Director Private Brands

Job ID: 3908
Location: TX – Dallas
Position Category: Store Support Center-Corporate
Job Type: Full Time
Education Required: Masters Degree
Experience Required: 10 – 15 years

Position Description
This role will lead the effort to provide critical strategic and integration support of the Company’s effort to support the development of Private Branded products.

  • Manage the strategy and strategic positioning with all internal and external stakeholders for 7-Eleven private label products.
  • Work cross functionally with the Merchandising, Marketing, Logistics & Procurement groups to drive new item development and go-to-market strategies.
  • Manage the relationship between key vendors – Daymon, Mistui, McLane, Suppliers, Franchisees & our North American Licensees.
  • Manage product & packaging quality, and key financial metrics across entire Private Brands portfolio.
  • Oversee and ensure proper forecasting of raw materials, production, finished goods & relevant seasonal safety stock to ensure 99.9% in-stock level.
  • Continuous product & program improvement relative to strategy, tactical day to day management, assortment, packaging, innovation, demand chain & reporting.

Position Requirements
Yrs experience:
Education: Bachelors Degree or higher

  • SEI knowledge of business process and systems a plus
  • Combined experience owning/operating retail operations
  • Strong industry and retail knowledge of business process and systems
  • Strong organizational, planning & time management skills
  • Strong analytical skills
  • Strong leadership & ability to quickly shift gears
  • Strong passion to protect & grow Private Brands


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.