Grilling is Happiness With Sears Private Brands

Hoffman Estates, Illinois based department store Sears has launched two new blogs and a grilling promotion to drive summer sales and highlight their Private Brands. Just as millions of Americans plan to head outdoors to celebrate the Fourth of July, Sears introduces two new blogs: Grilling is Happiness and Sears Outdoor Style to offer tips, trends and advice on getting the most out of their outdoor entertaining areas. Experts from the blogs share ways to entertain and create a dream deck, patio or balcony on any budget.

“Enjoying nature in a relaxed atmosphere without worrying about spills and expensive meals makes entertaining outdoors so easy and affordable,” said Seth Stevens, Sears Outdoor Living designer. “With so much of our day spent indoors, we wanted to create communities where people convene, share and celebrate their experiences around outdoor entertaining. Both Sears blogs do exactly that.”

The new Sears Outdoor Style blog showcases tips and trends from those who live and breathe outdoor living on a daily basis. With posts from the Sears Outdoor Living design team and celebrity guest bloggers like Ty Pennington and George Hirsch, this blog provides readers with insider information such as the latest buzz-worthy items, tips on buying outdoor furniture, and videos showing off exclusive designs, plus how-to vignettes.

In addition to the Outdoor Style blog, Sears also launches the Grilling is Happiness blog– an online community aimed at uniting novice and expert grillers with inspiring recipes and advice. The blog collects the best outdoor entertaining tips and information to make every cookout a great one. From grilling unique items such as French toast and desserts to finding the right grill to fit your needs, this blog delivers good food, good feelings and good times associated with grilling.

Affordable Alfresco Spaces
Big impact can come with a small price tag. Bloggers from Sears Outdoor Style and Grilling Is Happiness provide the following tips to live it up in the great outdoors without breaking the bank:

  • Bring the outdoors in: All-weather wicker is great for both outdoor and indoor entertaining. It’s not only durable, but is more cost effective than indoor pieces and has the added benefit of greater functionality. Many consumers use all-weather wicker as accent pieces in bedrooms, hallways and more.
  • Give a little cushion: To stretch your dollar, simply update current outdoor furniture with replacement cushions versus buying a whole new set.
  • Made in the shade: Gazebos, pergolas and umbrellas not only look beautiful, but offer a great respite from the sun’s rays. Think they cost a fortune? Think again. Sears sells a simple gazebo at $179 and pergolas starting at $270.
  • Found beauty:  Accent your areas by grouping found objects from outings. Fill multiple jars with sand and shells from beach days to create instant chic and great conversation pieces.
  • Light the way: Great lighting sets the mood for any space. Inexpensive votive candles can really make an impact when grouped together. White string lights create a cafe feel and are now available as solar-powered versions in fun shapes like butterflies and ladybugs.
  • Chip away at the ordinary: Get beyond chips and salsa. Popcorn is a fun, healthy snack that creates great aroma when cooked on the grill. Mixed with spicy grilled jalapeno, it gives an outdoor gathering a festive kick that is budget friendly.
  • Deliver a world of flavor: Think tapas or kebabs for your next backyard bash. Tapas are small plates that focus on quality rather than quantity to offer a variety of unique dishes. Kebabs allow for a colorful mix of veggies with steak, chicken, pork or seafood served. Consider serving the kebabs with seasoned couscous for an impressive all-in-one dish.

“Because outdoor entertaining is innately casual, you can get really creative and do a lot with relatively minimal cost,” said lifestyle TV host, author and Grilling is Happiness & Sears Outdoor Style contributor George Hirsch. “Presentation is king. All you need is a good grill, freshly prepared ingredients, comfortable furniture, simple stylish touches and most importantly, great company to truly enjoy your outdoor living space.”

Sears Patio Advantage
Sears is the one-stop shop to create the stylish and functional patio of one’s dreams. The breadth and depth of Sears outdoor living products include a selection of exclusive brands like Kenmore, Ty Pennington Style, Simply Outdoors and more. Sears outdoor living products are developed by professional design teams to offer the latest styles and highest quality. For a complete line of the Sears outdoor offering, visit www.sears.com/outdoorcatalog.

  • Free in-store assembly and free online shipping for grills and patio furniture enable customers to enjoy spending more time outdoors. Earn points for every purchase to use toward future purchases with Shop Your Way Rewards.
  • Free Delivery on any patio set over $249 or grill over $399

Enter the Sears Grilling is Happiness Sweepstakes
Celebrate summer with Sears and win great prizes. Enter the Sears Grilling is Happiness sweepstakes** on Facebook for the chance to win a Kenmore or Hamilton Beach grill, grill accessories, and the Grand Prize, a trip for four to a professional baseball game and a grill. Learn more at www.sears.com/grillingishappiness or enter on the Sears Facebook page at www.facebook.com/sears.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.