Private Brand Manufacturing in the Food and Beverage Industry

New York, based has released a new market research report that is the result of an extensive survey drawn from Canadean’s exclusive panel of leading food and beverage industry executives. It provides a comprehensive analysis on how executives in the food and beverage industry perceive private label products and what are the pre-requisites of private label agreements. The report also explores the key demand drivers of private label products and key advantages and concerns of private labels to manufacturers. Furthermore, it provides insight into the key growth regions for demand of private label products, the future trends in private label manufacturing, change in sales of private label products and future expected change in retailers’ private label activities.


  • The opinions and forward looking statements of 308 industry executives have been captured in our in-depth survey, of which 31% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of food manufacturers, drinks manufacturers and food and drinks suppliers.
  • The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the North America, Europe, Asia-Pacific and rest of the world.
  • Key topics covered include private label manufacturing in the global food and beverage industry and future growth expectations of private label manufacturing in 2012.

To order this report: Private Label Manufacturing in the Food and Beverage Industry – 2011–2012 : Survey Intelligence

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.