Walmart Canada Promotes Angus Steakhouse Select


Mississauga, Ontario based Walmart Canada announced the Angus Steakhouse Select truck is traveling across Alberta, Manitoba, Ontario and Quebec, stopping at select Walmart Canada Supercenters this summer, all in the name of showing Canadians they can have great tasting, tender steak at affordable prices. It is interesting to note the difference in brand strategies between the Angus Steakhouse Select branded program in Canada and the generic private label Choice program in the US. Canada has certainly chosen a more ownable branded approach.

“Our Angus steaks are produced from Angus cattle, a breed recognized for its high quality. The meat is tender, juicy, flavorful and well marbled,” said Jose Duarte, director of merchandising for meat and deli at Walmart Canada. “Like fine steakhouses, we age our Angus select grain fed beef for maximum tenderness.”

Available exclusively at Walmart Canada supercenters, the Angus Steakhouse Select line of steaks are available in four different cuts:

  • Top sirloin steak
  • Strip loin steak
  • Boneless Ribeye steak
  • Tenderloin steaks

The Angus truck is visiting cities throughout Canada



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.