Petsmart Launches Bret Michaels Pets Rock

Get your pet entourage ready. PetSmart and multi-platinum rock star Bret Michaels are prepping pets for the limelight with the new Bret Michaels Pets Rock Private Brand pet collection. Available exclusively at PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com, the collection includes toys, beds, apparel, collars, leashes, and bowls – everything your pet needs to go from the backyard to backstage and beyond.

“The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart’s assortment of exclusive products, adding yet another one-of-a-kind option for pet parents.”

“I know there are other pet parents like me who want to show off their pets in rock-star style,” said Michaels. “I’ve been a pet lover since I was a child so I created this line for everyone who wants something unique to rock their pets’ world.”

Michaels’ most recent reality show, Bret Michaels: Life as I Know It, gave fans a glimpse into his family life, which includes two German Shepherds (among other pets). He designed the new collection with his very own pets in mind and in his signature rock-star style, complete with tattoos, skulls, thorns and faux-leather trim decorations. The collection includes his trademark doo-rag made for dogs with guitar and flame prints. Pets will have “Nothin’ but a Good Time” with these unique products, including the:

  • Bret Michaels Pets Rock Tour Bus with Hide and Seek Toys: This plush tour bus is rock-worthy with a bold flame design and holds hide-and-seek plush figures so pets can have fun looking for Bret’s entourage.
  • Bret Michaels Pets Rock Cuddler Bed: It’s soft for snuggling yet edgy with its faux grommet trim and a skull patch “tattoo”.
  • Bret Michaels Pets Rock Thorn-Embossed Leather Collar and Leash: This tough-looking collar and leash (sold separately) have embossed thorn and vine detailing with red stitching.
  • Bret Michaels Pets Rock Skull Sundress and Bret Michaels Pets Rock Outlaw Tee: Designed for your canine’s inner rock star, your pet will have style and swagger to spare in either a skull-patterned sundress – a fun, party-style outfit decked out with a belt accessory and silver studs – or a tee that shows a dog’s wild side with a “Rebel American Outlaw” slogan printed over a faded American-flag backdrop.

”Partnering with Bret Michaels allows us to offer pet parents unique products that are reflective of their pets’ personalities,” said Laurie Taylor, vice president of hardgoods merchandising for PetSmart. “The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart’s assortment of exclusive products, adding yet another one-of-a-kind option for pet parents.”

 



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.