Four New Video Reports From PLMALive!

The latest edition of the web-based video magazine PLMA Live! from the New York-based Private Label Manufacturers Association (PLMA) taks a look at a number of subjects that are relevant to today’s private label business. The stories include:

The Emergence of Solo Householders
More than one-quarter of America’s households are now made up of a single person, but retailers may be missing out on this emerging market says Brad Edmondson in a new video report on PLMA Live!

Solving the Growing Food Desert Issue
Store brands could play an integral part in the solution to the nation’s growing problem of ‘food deserts,’ according to a new video report on PLMA Live! by Len Lewis.

Flavor Technology Giving Healthy Foods Taste
Imagine that cardboard-tasting wafer that you eat to prevent you from gaining unwanted calories actually tasted appealing? According to a new video report from Dr. Kantha Shelke on PLMA Live!, the science behind food flavoring has made leaps to improve food tastes.

Store Brands in Europe
Private label popularity in Europe is already twice as strong as in the U.S. and is growing again on it’s way to reaching new levels. Why?

PLMA Live! News Desk, news anchor Jodi Daley and PLMA president Brian Sharoff examine the factors playing important roles in private label’s growing penetration in Europe. Guests on the show feature industry experts including David Gray of Planet Retail, Koen de Jong of International Private Label Consult, among others.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.