Lowes Foods Launches Premium Black Angus Beef

Winston-Salem, NC based grocer Lowes Foods, said it introduced a new line of Private Brand premium Black Angus beef. The line follows Walmart’s launch of their unbranded line of Choice beef and follows a similar branding pattern. The products are simple marked premium Black Angus beef. Their website describes the new line this way:

All-Natural.  This means we don’t inject it with saline or other artificial shenanigans just to keep it looking deceptively plump and ruby red-looking.

Black Angus is the real, American deal.  We bring it to you fresh from the land of beautiful spacious skies, fruited plains and amber waves of grain.

It’s also been aged.  We do this to our Black Angus steaks to bring out their superb flavor and tenderness.  Trust us when we say it’s worth the wait.

One last thing: if for any reason our Black Angus beef leaves you less than satisfied for any reason, we offer our long-standing 200% Guarantee.  Either it’s delicious or we’ll double your money back.

If there’s one thing we at Lowes Foods want for customers like you, it’s finding ways to make your day.  Our Black Angus beef is one of the surest ways we know how to do it.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.