Winston-Salem, NC based grocer Lowes Foods, said it introduced a new line of Private Brand premium Black Angus beef. The line follows Walmart’s launch of their unbranded line of Choice beef and follows a similar branding pattern. The products are simple marked premium Black Angus beef. Their website describes the new line this way:
All-Natural. This means we don’t inject it with saline or other artificial shenanigans just to keep it looking deceptively plump and ruby red-looking.
Black Angus is the real, American deal. We bring it to you fresh from the land of beautiful spacious skies, fruited plains and amber waves of grain.
It’s also been aged. We do this to our Black Angus steaks to bring out their superb flavor and tenderness. Trust us when we say it’s worth the wait.
One last thing: if for any reason our Black Angus beef leaves you less than satisfied for any reason, we offer our long-standing 200% Guarantee. Either it’s delicious or we’ll double your money back.
If there’s one thing we at Lowes Foods want for customers like you, it’s finding ways to make your day. Our Black Angus beef is one of the surest ways we know how to do it.