Winning With Innovative Private Brand Packaging Design

Safeway’s Innovative Beauty Private Brand In-Kind

Competition is increasing as retail sales channels expand beyond the traditional grocery store, and governance around nutritional data and food ethics continue to grow fast. To stand out on the shelf, it is imperative retailer’s focus on the ultimate Packaging Design for their Private Brands that is both channel and market appropriate.

As Private Brand evolves beyond the traditional three-tier model, design becomes the critical component in driving a successful product and increasing sales through differentiating from the competition.

Join Planet Retail for a FREE live webcast, where they will present the increasingly important role Packaging Design is playing within Private Brand.

Tune in to discover:

• What’s driving the increasing growth of innovative Packaging Design
• How retailers use design features to engender trust
• Why tailoring your Packaging Design according to market is of the utmost importance
• Why legislation is driving design complexity
• How to overcome the supply chain complexities involved with packaging design

Date: June 27 2012
Time: 3pm UK time
Duration: 1 hour

Speakers:
Aisling Balfe, Custom Research Analyst, Planet Retail
Amina West, VP Northern Europe, Trace One

REGISTER HERE »

• Bio
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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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