Winning With Innovative Private Brand Packaging Design

Safeway’s Innovative Beauty Private Brand In-Kind

Competition is increasing as retail sales channels expand beyond the traditional grocery store, and governance around nutritional data and food ethics continue to grow fast. To stand out on the shelf, it is imperative retailer’s focus on the ultimate Packaging Design for their Private Brands that is both channel and market appropriate.

As Private Brand evolves beyond the traditional three-tier model, design becomes the critical component in driving a successful product and increasing sales through differentiating from the competition.

Join Planet Retail for a FREE live webcast, where they will present the increasingly important role Packaging Design is playing within Private Brand.

Tune in to discover:

  • What’s driving the increasing growth of innovative Packaging Design
  • How retailers use design features to engender trust
  • Why tailoring your Packaging Design according to market is of the utmost importance
  • Why legislation is driving design complexity
  • How to overcome the supply chain complexities involved with packaging design

Date: June 27 2012
Time: 3pm UK time
Duration: 1 hour

Aisling Balfe, Custom Research Analyst, Planet Retail
Amina West, VP Northern Europe, Trace One


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.