What’s happening with Private Brands in Europe? They are growing…again! Market share exceeded 40% or more in several countries last year and is moving toward 50%. What are retailers doing to drive this kind of growth? Are there any tips here for U.S. retailers? Take a look at this installment of the video magazine PLMA LIVE! from the trade association, Private Label Manufacturer Association’s (PLMA). Host Jodi Daley and PLMA president Brian Sharoff deliver for a special report direct from PLMA’s “World of Private Label” International Trade Show in Amsterdam.