A&P Expands Woodson & James

The Great Atlantic & Pacific Tea Company, Inc. (A&P) has extended their premium beef Private Brand Woodson & James to include marinades and all beef Angus hot dogs. The new products will be available in all A&P, Pathmark, Superfresh, Waldbaum’s and Food Emporium stores.

The new marinades are lactose and fat free and include Barbecue, Mandarin Orange, Teriyaki and Sweet Bourbon. The Angus Franks will be available in both Skinless and Natural Casing varieties. The hickory smoked, gluten free franks have no MSG, by-products or fillers and are made with 100 percent Angus beef.

“One year ago, we listened to our customers and introduced the Woodson & James Angus Beef line,” said Tom O’Boyle, Executive Vice President of Merchandising, Marketing, and Supply & Logistics. “We have received such positive feedback that we decided to extend the line.” More new products are planned throughout the year.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.