Safeway Launches New Private Brand Coffee Pods

Just days after Kroger Co told Reuters it was launching Private Brand coffee pods for the Keurig machine, Pleasanton, California-based grocer Safeway announced that it is adding to its line of Private Brand coffee pods. Safeway launched three Safeway SELECT coffee pod flavors: French Vanilla Cappuccino, Hazelnut Cappuccino and Milk Chocolate Hot Cocoa in January of this year; the new products will be true filtered coffee varieties.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.