Trader Joes “Quintessential Quinoa Recipe Contest”

This past week Monrovia, California-based specialty grocer and Private Brand all star Trader Joe’s announced the winning recipes in its “Quintessential Quinoa Recipe Contest.”  The contest challenged customers to create and submit recipes featuring only Trader Joe’s Private Brand products — including Trader Joe’s Organic Quinoa or Trader Joe’s Organic Tricolor Quinoa — as ingredients.

The three winning recipes

Zucchini Quinoa Burgers, submitted by Deborah Stone
Chocolate Quinoa Bake, submitted by Jennifer Drummond

Quinoa Con Pollo, submitted by Mya Zeronia.

The winners each received a $25 Trader Joe’s gift card, a reusable Trader Joe’s bag and a “super special surprise.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.