Columbus, Ohio based Big Lots is rarely the subject of Private Brand conversation on commentary however over the last year they have consistently evolved and upgraded their Private Brand portfolio. If a walk of my local store is an indication the retailer with more than 1,400 stores in 47 states has significantly increased their Private Brand penetration supplementing the traditional treasure hunt with a variety of Private Brands that appear relatively credible and in some cases premium.
Take a look at the NBE Fresh Finds and the international foods focused sub-brand Fresh Finds International that includes couscous, specialty pastas, risotto, charro bean casserole and Italian soda just to name a few. All at distinctly low if a bit frightening prices.
The store also had a selection of CVS's Just the Basics Private Brand cookies at half the CVS price. Notice they are badly crushed
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- The store also had a selection of CVS’s Just the Basics Private Brand cookies in pretty rough shape
Christopher Durham
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![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
PLEASE tell me where or how I can get the Fresh Finds International 4 Cheese macaroni…Myself and my entire family LOVED it!!!! I fear they may mutiny if I am unable to located more…Please HELP!!!!
These are exclusive to Big Lots
My biggest question, is there an actual link to Fresh Finds Cookies and Girl Scout Cookies? They seem very very similar just repackaged without the Girl Scouts Logos…
Anyone else notice this? I’ve only seen a video on youtube about it and now they seem to have stopped selling that type of cookie.
no there is no link