Columbus, Ohio based Big Lots is rarely the subject of Private Brand conversation on commentary however over the last year they have consistently evolved and upgraded their Private Brand portfolio. If a walk of my local store is an indication the retailer with more than 1,400 stores in 47 states has significantly increased their Private Brand penetration supplementing the traditional treasure hunt with a variety of Private Brands that appear relatively credible and in some cases premium.
Take a look at the NBE Fresh Finds and the international foods focused sub-brand Fresh Finds International that includes couscous, specialty pastas, risotto, charro bean casserole and Italian soda just to name a few. All at distinctly low if a bit frightening prices.
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