Daily Archives: June 3, 2012 »
Raising the Bar on Private Brand Sourcing
For the past decade, retailers have increasingly embraced private brands as a strategy to continue bottom-line growth. However, most have focused disproportionately on branding and positioning and have not fully rolled up their sleeves
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Hy-Vee Tests Its Private Brands
This past week West Des Moines, Iowa based grocer Hy-Vee posted this story on their website that verifys the classic “compare and save” propostion of their national brand equivalent Private Brand products. Hy-Vee Private
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