Daymon Launches World’s First Private Brand App

Stamford, Connecticut based Private Brand broker, Daymon Worldwide has launched what they call “the world’s first Private Brand mobile app,” available for iPhone, iPad and Android platforms. The app was unveiled today in Amsterdam at PLMA’s World of Private Label trade show, the annual international conference of the Private Label Manufacturers Association.

Labeled iDaymon, the new mobile app features access to Private Brand resources and consumer insights, plus industry news and events. “Resources” include a store walk assistant, Private Brand opportunity calculator, and information on Private Brand penetration in multiple countries. The “Insights” screen links to information on industry trends, the latest social media buzz, and private brand launches. iDaymon’s “News and Events” content links to a wealth of current retail and private brand industry news, plus finger tip access to a global calendar of industry events such as trade shows and conferences.

“Private Brands will continue to be a source of growth for retailers around the world, and with that growth comes the need for more and better information,” said Andres Siefken, Chief Marketing Officer, Daymon Worldwide. “Large national and international brands usually have access to a wealth of research and insights, and our goal is to make sure that Private Brands have the same advantage that comes from real-time access to information.”

The iDaymon Private Brands app is available immediately for download from or from Apple’s iTunes store.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.