This past week I posted a story on Bentonville-giant Walmart’s launch of their new unbranded USDA Choice steak program, the program includes in store signage, tv and a promotion that is co-branded with national brands. The Walmart Choice Steak Challenge presented by Kingsford Charcoal and Coca-Cola, a multi-city search for the chef with the best grilling skills in the country. Each chef will be firing up grilled rib eyes, allowing shoppers the chance to decide which chef moves on to the May 22nd New York City finale. All events will take place in Walmart parking lots and be judged by shoppers, who will get to try the steak and wash it down with a refreshing Coca-Cola Zero, free of charge.
One finalist from each of the eight cities including Tampa, Miami, Houston, San Antonio, Dallas, St. Louis, Nashville and Atlanta, will be selected to compete in New York City on May 22nd, for top honors in a contest judged by champion pit master Chris Lilly and other food experts.