This past Sunday, Walgreens once again supported its Private Brand portfolio with a significant presence in its weekly flyer. Nice! receives a full page with sporadic placement through out, Delish has a feature block and Walgreens branded product plays a prominent role. As their portfolio continues to evolve towards differentiation and delivering on their overarching brand strategy it is “Nice!” to see them continue to support their brands and leverage them as a strategic advantage.
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