Schawk, Appoints Hans Muysson VP, Product Development

Des Plaines, IL based Schawk, announced that it has appointed Hans Muysson to the newly created post of vice president, product development within its brand development group.

Muysson will take charge of the product roadmap for the Company’s brand development group, identifying existing products that have been successfully developed by individual offices and scaling them across the Company’s network worldwide. Additionally, he will identify strategic opportunities to develop innovative new products and create world-class standards for design systems globally. Today, Schawk, Inc.’s brand development group includes the recently acquired agency Brandimage and Anthem Worldwide.

Eric Ashworth, chief strategy officer of Schawk, Inc., commented: “This new role was established to create the conditions required to help grow our clients’ businesses. By scaling the offering of our brand development group, we can ensure that we are bringing our very best strategic and creative thinking to all our clients worldwide.”

Added Ashworth, “Hans’ expertise in branding and design on a world stage uniquely positions him to focus on expanding our portfolio of products and services. We will push the capabilities of our brand development business further, but will do so within a rigorous framework which has been designed to ensure that we consistently demonstrate excellence.”

Hans Muysson, vice president of product development for Schawk, Inc., stated: “It is an exciting time to be a part of Schawk, Inc.’s brand development business, and this new role offers a terrific opportunity to make a significant contribution to the business and a lasting impact on the industry. It is a challenge I look forward to with great anticipation.”

Muysson has served as group managing director, Europe for Anthem Worldwide since January 2009 when Schawk, Inc. acquired DJPA, the international branding and design agency headed up by Muysson. His background includes more than 28 years in the branding and design industry, where he has served in leadership roles at large and small agencies across a variety of European cultures and on accounts in the Consumer Package Goods, Do It Yourself, Life Science and Sports categories.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.