Private Brands in Russia

Traditionally, grocery retailers in Russia developed Private Brands. However, with the development of the retail industry in the country, non-grocery retail operators have become involved in the private label market by launching their own brands.

Despite active development of private labels, Russian consumers are vaguely aware of the attractiveness of chains’ own brands. It is especially observable in the case of private labels that are not associated with the chain’s banner.

New market research report “Private Label in Russia 2012. Market Analysis and Development Forecasts for 2012-2014” prepared by PMR has been recently published by Market Publishers Ltd.

The report offers comprehensive analysis of the private label market in Russia in 2007-2011 with development forecasts for the years 2012-2014.

Report Scope:

  • database of around 5,500 private label products, based on the data from 17 retail grocery store chains in the Russian Federation; the description of each product includes its category, retail price in both RUB and USD, weight/size per packet, private label name, its distributor chain, as well as the full name of the manufacturer;
  • comparative analysis of the prices of selected private label products;
  • value of sales for private labels of food retailers in Russia with development forecasts to 2014;
  • trends on the private label market and factors impacting its growth;
  • whole chapter on the production of private labels;
  • profiles of top players and their private label program
  • new businesses on the private label market;
  • current development forecasts.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.