Have Some Good, Clean, Naked Fun! With Stew Leonards

Join regional grocer Stew Leonard’s this Memorial Day weekend for an exciting Private Brand promotion, Some Good, Clean, Naked Fun! To kick off BBQ season, Stew Leonard’s will host eight cattle ranchers who will fire up the grill and provide samples of Stew’s Naked Boneless Sirloin Steaks to shoppers. Stew Leonard’s Naked Private Brand contains no antibiotics, added hormones or preservatives and is from animals raised and harvested humanely.

Four husband and wife teams – ranchers from throughout the states of Kansas, Texas, Mississippi, and South Dakota – will be traveling to New York and Connecticut to meet Stew Leonard’s customers over the holiday weekend. The ranchers, who will be decked out in their cowboy boots, cowboy hats, and Western belt buckles, will also share their personal favorite steak recipes as well as offer BBQ tips and tricks to customers who will be firing up their grills for the first time this season.

The ranchers will be visiting all four Stew Leonard’s in Norwalk, Danbury and Newington, Conn. and Yonkers, N.Y. Saturday, May 26 and Sunday, May 27, 2012 from 11:00 A.M. until 3:00 P.M.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.