Target To Launch An Exclusive Nate Berkus Line

Nate Berkus—award-winning designer, author, television host and producer—will debut a new exclusive line of Private Brand home products at Minneapolis based retailer Target this fall.

The retailer broke the big news this past Wednesday night (May 2) on Twitter via @ABullseyeView from an intimate dinner party hosted by Nate and Target in New York City.

Design-industry insiders celebrated the announcement of The Nate Berkus Collection at Target over candlelight and got a sneak peek of the products, available October 21 in Target stores and Target.com. Ranging in price from $5.99 to $149.99, the exclusive collection boasts more than 150 home goods and accessories —including bedding, bath, lighting, accessories, rugs and more.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.