Earlier today London-based British retailer Marks & Spencer announce the launch of their much anticipated new Private Brand Simply M&S. The brand will include more than 800 everyday food products and pantry staples that offer M&S quality at great value prices.
The new brand will be available in all stores and consist of a mixture of brand new products and existing products that make the transition
Products in the Simply M&S range include fresh meat and poultry, fruit and vegetables, eggs, milk and store cupboard ingredients. The new brand has the expected lower prices however this is not you basic American “cheap, value crap” this is Marks & Spencer. Products in the new brand will not compromise on quality or sourcing standards. For example, all eggs are free range, all the sausages and bacon are British and all tea and coffee is Fairtrade.
The new brand design includes packaging that uses a design inspired by the shopping list – something that highlights the everyday nature of the range – and clearly marks it out as Simply M&S. And unlike many of the true value-tier brands that have been launched in the last year it has a personality that I find compelling – they have combined the simplicity of English design with warm engaging photography and a compelling color palette.