Marks & Spencer Launches a “Simply” Better Brand

Earlier today London-based British retailer Marks & Spencer announce the launch of their much anticipated new Private Brand Simply M&S. The brand will include more than 800 everyday food products and pantry staples that offer M&S quality at great value prices.

The new brand will be available in all stores and consist of a mixture of brand new products and existing products that make the transition

Products in the Simply M&S range include fresh meat and poultry, fruit and vegetables, eggs, milk and store cupboard ingredients. The new brand has the expected lower prices however this is not you basic American “cheap, value crap” this is Marks & Spencer. Products in the new brand will not compromise on quality or sourcing standards. For example, all eggs are free range, all the sausages and bacon are British and all tea and coffee is Fairtrade.

The new brand design includes packaging that uses a design inspired by the shopping list – something that highlights the everyday nature of the range – and clearly marks it out as Simply M&S. And unlike many of the true value-tier brands that have been launched in the last year it has a personality that I find compelling – they have combined the simplicity of English design with warm engaging photography and a compelling color palette.

– Take a look at our recipes created using Simply M&S ingredients.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.