AWG Goes Gourmet With Superior Selections

Christopher Durham May 7, 2012 0

Kansas City, Kansas based Associated Wholesale Grocers, Inc. (AWG) is bringing fine dining home with their new Superior Selections Private Brand. According to the press release: the impressive menu of products will delight even the most finicky foodies while making gourmet deliciously affordable.

Now consumers won’t have to dine out to get outstanding taste, quality, and value. It’s in every bite, dash, and drizzle. With over 100 items spread out across more than 30 different product categories, Superior Selections is the new affordable premium choice for discerning customers who want restaurant quality taste in the comfort of their own kitchens.

“We wanted to offer our customers a gourmet line of products without the gourmet price tag,” said Scott Richey, Executive Director of AWG. “From creamy rocky road to bold balsamic vinegar, Superior Selections has something for every member of the family and every meal of the day—casual, fancy, or somewhere in-between. And it’s that breadth of selection, quality, and affordability that makes this private label brand truly superior.”

Fort Worth, Texas-based design studio Immotion Studios created the design, photography and marketing materials for the Superior Selections line of products.  The brand will hit shelves this May and include delicious favorites and daily staples such as: coffee, rice, European Soda, pasta, dried blueberries, and chocolate chip cookies. Learn more about the brand by visiting: http://awgbrands.com/superiorselectionspromo.

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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