Walmart announced the launch of an assortment of USDA Choice Premium steaks, including T-bone, New York Strip, filet, ribeye, and top sirloin. This new steak offerings, offered at a “great price,” are available in Walmart’s US stores nationwide “just in time for the busy summer grilling season.” This undoubtedly marks the elimination of their existing beef Private Brand, “Genuine Steakhouse.”
Walmart selects the best USDA Choice cuts, tender-ages the steaks to perfection and, as it does for all of its steaks, makes sure they undergo rigorous USDA inspections for quality and safety. In fact, only one in five steaks are good enough to be called Walmart Choice Premium Beef. Despite the announcements reference to “Walmart Choice Premium Beef” the packaging and corresponding in store marketing is disturbingly generic and unbranded. There appears to be neither brand nor ownership, Walmart instead allows the USDA Choice symbol to serve as a beacon of credibility where they have traditionally had little.
Walmart is offering a “100% Money Back Satisfaction Guarantee.” If customers are not fully satisfied, they can bring back the receipt to receive a complete refund.
“Walmart now offers top-quality USDA Choice steaks at a great price,” said Scott Neal, vice president of fresh meat and seafood for Bentonville, Ark.-based Walmart U.S. “We encourage customers to try the new USDA Choice steaks at Walmart’s everyday low prices, even if they haven’t considered Walmart for their steaks in the past. We believe in our new steak so much that we’re offering a full refund if a customer is not pleased.”
In conjunction with the new launch, Walmart said it is conducting a multi-city search for the chef with the best steak-grilling skills in the country. The Walmart Choice Steak Challenge, presented by Kingsford Charcoal and Coca-Cola, will decide “who grills the best steak in town.”
Participating chefs will be grilling ribeye steaks in the parking lots of Walmart stores in eight cities, the retailer said. The steaks will be tasted and judged by shoppers, who then will be treated to a Coca-Cola Zero, free of charge. One finalist from each of the eight cities — including Tampa, Miami, Houston, San Antonio, Dallas, St. Louis, Nashville and Atlanta — will be selected to compete in New York City on May 22 for top honors in a contest judged by champion pit master Chris Lilly and other food experts.