Sharper Image, best known for its innovative, tech-related products, announced last week actress Megan Fox as the new face of the iconic brand. The brand released a photo as a sneak peek at Fox’s first Sharper Image campaign, which will debut later this year.
Fox has starred in the blockbuster films Transformers and Transformers: Revenge of the Fallen. She was most recently seen starring in the comedy Friends With Kids and later this year will star in the Universal comedy This Is 40 for director Judd Apatow.
In conjunction with the campaign launch, Sharper Image will also introduce a newly designed website, www.sharperimage.com .
Sharper Image products are built and designed around three core principles: quality, innovation and design. Iconix Brand Group purchased the Sharper Image brand in October 2011 and now licenses it as part of its porfolio to retailers of exclusive and Private Brands.