Megan Fox & Sharper Image Exclusively Yours

Sharper Image, best known for its innovative, tech-related products, announced last week actress Megan Fox as the new face of the iconic brand. The brand released a photo as a sneak peek at Fox’s first Sharper Image campaign, which will debut later this year.

Fox has starred in the blockbuster films Transformers and Transformers: Revenge of the Fallen. She was most recently seen starring in the comedy Friends With Kids and later this year will star in the Universal comedy This Is 40 for director Judd Apatow.

In conjunction with the campaign launch, Sharper Image will also introduce a newly designed website, www.sharperimage.com .

Sharper Image products are built and designed around three core principles: quality, innovation and design. Iconix Brand Group purchased the Sharper Image brand in October 2011 and now licenses it as part of its porfolio to retailers of exclusive and Private Brands.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.