“Have a Cup of Tea” with Private Brand

Tea’s varying regional traditions of consumption and its overall low price point has largely shielded the category in the past from significant Private Brand competition. However, the expansion of modern retail channels and a diversified market for premium teas is creating new spaces for Private Brand entries around the world. This report examines where the next private label growth markets will be, and what branded tea manufacturers can do to meet this emerging competitive threat.

Euromonitor International’s Private Label in Tea global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

View Full Report Details and Table of Contents



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleTarget Gives the Boot To Amazons Private Brand Kindle
Next articleMegan Fox & Sharper Image Exclusively Yours
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.