The Unprecedented Growth Of Private Brand In North America?

Christopher Durham May 3, 2012 0

Despite the ongoing challenges of the Western economy, Private Brand continues to grow as cost-conscious consumers challenge the value of their shopping basket.

Learn how the consumer goods industry is reacting to and capitalizing on the opportunities afforded by the exceptional growth of private label in America.

Hear how the private label business is changing forever – expanding into all areas from grocery to drug stores.

Understand how technical innovation is helping the purchasing and quality departments as well as suppliers address the inevitable issues arising from this increasingly complex business.

Join Planet Retail for an exclusive live webcast, Wednesday, May 23, 2012 3:00 PM – 4:00 PM BST, where they will present how growth in private label products in North America is helping to accelerate the retail economy.

Tune in to discover:

  • Why private label goods have changed the North American market forever
  • Who are the top ranking private label retailers
  • How are their consumers driving this change
  • What supply chain challenges exist
  • How the important role of technology is enabling private label to win

Natalie Berg, Global Research Director Planet Retail and Amina West, VP Northern Europe Trace One

Register Today


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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