The Pack is the Product – Ikea

Christopher Durham Apr 30, 2012 0

Take a look at this playful twist on the digital camera. The Private Brand packaging from Ikea is also the product complete with built-in USB. The camera was included as part of a press kit at an Ikea event in Europe recently, and apparently the “disposable” camera might go on sale sometime soon in IKEA stores. It comes complete with two Ikea Private Brand AA batteries and stores up to 40 photographs in the built-in memory.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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