The Pack is the Product – Ikea

Take a look at this playful twist on the digital camera. The Private Brand packaging from Ikea is also the product complete with built-in USB. The camera was included as part of a press kit at an Ikea event in Europe recently, and apparently the “disposable” camera might go on sale sometime soon in IKEA stores. It comes complete with two Ikea Private Brand AA batteries and stores up to 40 photographs in the built-in memory.