Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

This spring, TV star, entrepreneur and best-selling author Sandra Lee will be launching her exclusive collection of home products, Sandra by Sandra Lee, at Sears and Kmart stores nationwide. The collection – available in stores mid-April – will include cookware, utensils, gadgets, bakeware, small kitchen appliances, tabletop items and storage solutions.

“The launch of the Sandra by Sandra Lee Collection underscores our commitment to quality and value,” said Nick Grayston, SVP and President, Footwear and Home, Sears Holdings. “Both Sandra’s down-to-earth style and sense of practicality shine through in this innovative collection, which is aspirational, affordable and attainable.”

Acclaimed for her warmth and approachability, as well as her talent for offering easy solutions for everyday living, Sandra Lee is anticipating a product line and a collaborative effort with Sears and Kmart that will help customers focus most on what’s important to them.

“Launching my collection of home products with Sears and Kmart is a wonderful opportunity to continue helping over-extended homemakers and busy professionals live their lives beautifully and simply,” said Sandra Lee. “What is equally exciting is that the ‘Sandra by Sandra Lee’ collection will be offered at down-to-earth prices while maintaining the fun, fashionable flair my brand is known for.”

“Sandra’s philosophy of implementing easy ideas that create dramatic results is achieved by a ‘keep it simple, keep it smart, keep it sweet’ approach that resonates with our customers,” added Grayston. “We are happy to be able to offer the new collection exclusively in our stores and online.”

The Sandra by Sandra Lee license agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group, Inc. The collection retails at a price range from $2.99 to $79.99 at Kmart, and from $4.99 to $139.99 at Sears.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.