Walmart Canada Introduces ‘Our Finest’

The summer is a great time for gathering with family and friends, and Walmart Canada knows that Canadian families, regardless of their budget, want to serve only the very best at their summer barbecues.  Walmart Canada is proud to present the Our Finest barbecue Private Brand collection, available exclusively at Walmart stores across the country.

The collection offers Canadians everything they need to host a successful barbecue, from premium burgers and frankfurters, to side salads, delectable ice cream desserts and essentials such as ketchup, barbecue sauces and buns.

“Whether it’s a family reunion, a long weekend party or a weeknight family dinner, we’re confident Canadians will be proud to serve Our Finest at their summer gatherings,” said Sandra Farwell, senior director brand management and product development at Walmart Canada. “Our Finest is a premium grocery brand which offers exceptional taste, quality, selection and variety, and is inspired by family favourites.”

Research shows that Canadians are increasingly choosing to purchase private label products, with nearly 60 per cent of consumers purchasing store brands to help them save money. “Private brands have never been more relevant for our customers than during the economic uncertainty we’ve experienced over the past few years,” added Farwell. “The cost of living continues to rise and customers have fewer dollars to spend each month. Our customers tell us that they look to private brands as one of the easiest ways to help them stretch their dollar further.”

This barbecue collection proves all Canadians can throw a great party, without the headache of a large price tag. With nearly 50 new products, all $10 or less, this is just one more way Walmart is providing customers with amazing taste at low prices every day. Key items for the season include:

  • $9.47 – Lean Angus Sliders – Bite-sized burgers that are bold and juicy with bountiful flavour.
  • $9. 47 – Ultimate Sirloin Beef Burgers – Prepared with just the right blend of seasoning and flavourful sirloin beef for a firm, succulent bite.
  • $4.27 – Homerun Angus Beef Frankfurters – Juicy, flavourful and extra long, with a hint of smoke, these franks are sure toplease the whole family.
  • $10 – Original Bold BBQ Pork Back Ribs – Slow-cooked, fall-off-the-bone tender and generously basted with Our Finest Original Bold BBQ Sauce for a rich flavour.
  • $8.97 – Herb & garlic chicken breasts – Tender boneless, skinless chicken breasts, seasoned to perfection with oregano, rosemary, basil, onion, black pepper and garlic. Perfectly portioned to allow for easy cooking.
  • $9.97 Meat skewers – Available in Pork Souvlaki, Sweet BBQ Angus Beef, and Lemon and Herb chicken. Made with premium ingredients to ensure a delicious taste.
  • $5.77 – Caramel Burst Ice Cream – The perfect blend of creamy caramel and rich chocolate ice cream swirled with a delectable caramel ripple alongside mini chocolate caramel cups.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.