The Food Marketing Institutes (FMI) annual conference FMI2012 – The Food Retail Show is only a week, April 30-May 3 in Dallas, Texas and I am looking forward to my first visit to the show. This years show includes thePrivate Brands Summit t – so I look forward to meeting you all – Please let me know if you would like to meet.
Consumers Hold the Key: What Private Brands Can Learn From CPG Brand Management Strategies
Costs are up, consumer confidence is down, and how people shop will continue to change well into the future. In today’s ever-evolving retail landscape, what will it take to fuel Private Brand growth in the years to come? According to Daymon Worldwide CEO Carla Cooper, a CPG veteran, the advantage will go to those companies that can successfully adopt a strategic, consumer-centric approach to Private Brand programs. Cooper will talk about what it takes to put an effective brand management strategy into place, and why consumer insights, category management and social media should be a top priority for every Private Brand program.
Make sure to purchase the FMI2012 Education Package so you will be able to participate in the Private Brands Summit educational sessions.
Register Today: www.fmi2012.com/privatebrands