Don’t Miss Carla Cooper At the FMI Private Brands Summit

The Food Marketing Institutes (FMI) annual conference FMI2012 – The Food Retail Show is only a week, April 30-May 3 in Dallas, Texas and I am looking forward to my first visit to the show. This years show includes thePrivate Brands Summit t  – so I look forward to meeting you all – Please let me know if you would like to meet.

Don’t miss the Private Brands Summit Opening General Sessions on Monday, April 30 at 2:00pm with Carla Cooper, President and CEO, Daymon Worldwide shew will present:

Consumers Hold the Key: What Private Brands Can Learn From CPG Brand Management Strategies
Costs are up, consumer confidence is down, and how people shop will continue to change well into the future. In today’s ever-evolving retail landscape, what will it take to fuel Private Brand growth in the years to come? According to Daymon Worldwide CEO Carla Cooper, a CPG veteran, the advantage will go to those companies that can successfully adopt a strategic, consumer-centric approach to Private Brand programs. Cooper will talk about what it takes to put an effective brand management strategy into place, and why consumer insights, category management and social media should be a top priority for every Private Brand program.

Make sure to purchase the FMI2012 Education Package so you will be able to participate in the Private Brands Summit educational sessions.

Register Today: www.fmi2012.com/privatebrands



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.