Craftsman’s Malkoski Honored With Women Mean Business! Award

Kristine Malkoski, Vice President, General Manager, Craftsman, was presented with the first ever Women Mean Business! Award during ceremonies at the Global Kickoff Luncheon of Women Mean Business! Week held at the Chicago Cultural Center on Monday, April 23, 2012. The luncheon was sponsored by a group coalition of Chicago ad agencies including MPG, Zeno, Suite and Y&R Midwest.

“The award will be presented annually,” according to Nan McCann, Women Mean Business! Week producer, “to a woman who is a proven leader in her organization and brand category… is an innovator and visionary… and has a track record of building sales and profitability while energizing and inspiring the people who report to her. In style and substance, Kristine Malkoski has successfully demonstrated in every way that she is a Woman Who Means Business! and has the results to prove it!”

“Kris was chosen to receive the first award because she is a proven business leader and agent of change,” McCann explained. “She has repeatedly built sales and profitability in a broad range of companies – Fortune 500 (Procter & Gamble, Sears), Start-up (Pharmaceutical Corporation of America), Private Equity (Ubiquity Brands) and Consulting. She is an accomplished leader (roles include President, COO, General Manager, CMO, Head of HR) who has been responsible for multiple functions during her career.”

“Since 2009, Kris has served as Vice President/General Manager at Craftsman. She is the first woman to lead a male-dominated brand in the tools category. In this role, Kris develops and manages financial and operating plans for the Craftsman brand. “This year,” McCann continued, “she is leading the introduction of over 100 new tool innovations — over triple of any prior year to date. With her supervision, The Craftsman Club membership has grown by fifty percent. She also expanded the availability of Craftsman tools to consumers by forming partnerships with ACE Hardware, Costco and W.W. Grainger (the first time Craftsman has been sold nationally outside of Sears). In addition to these accomplishments, Kris launched the Craftsman Experience, a one-of-a-kind brand immersion center and social media hub, located in Chicago and Los Angeles, that has attracted national attention and thousands of engaged viewers.”

The Global Kickoff Luncheon is the first event of Women Mean Business! Week. The Week is an executive education effort anchored by two marketing conferences, the 8th Annual M2W– The Marketing To Women Conference, and the 3rd M2W HW – The Marketing Health & Wellness To Women Conference. Sponsored by Chicago Sister Cities International, Women Mean Business! Week is designed to inform business leaders about the global economic and cultural impact of women

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.