Social Media & Private Brands?

Research and Markets has announced the addition of the “The Role of Social Media: How Can Own Label Benefit from Consumers’ Social Media Habits?” report to their offering.

This presentation outlines how to use social media in new product development. It was originally shown to the Private Label Manufacturers Association conference in February 2012.

The rise of social media has been one of the most pervasive trends across the global grocery sector as consumers seek better value with the global financial crisis and as retailers have tiered their own label ranges, adopting good/better/best marketing techniques to cater for different shopper needs.

  • Better understand why social media is important for own label.
  • Improve comprehension of social media’s benefits.
  • Stimulate knowledge of social media’s applications.
  • Understand how retailers are using social media for innovation.
  • Discover how social media has changed the relationship in own label between manufacturers, consumers and retailers.


  • Social media is growing: one in every five minutes spent online is spent on social networks.
  • One in every two global consumers is reading online product reviews more.
  • Two in five 50-64 year old consumers are reading product reviews online more.
  • Questions Answered:
  • Why is social media important now?
  • How is social media used in product innovation?
  • How does social media elevate product transparency?
  • How is social media used for inspiration in product innovation?
  • How can online buzz be measured?

For more information visit

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.