Food Lion Debuts My Essentials Commercials

This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this past year. The new focus includes a series of TV commercials, radio, direct mail and in store marketing.

Our Brands : My Essentials
– Watch more Videos at Vodpod.

The two commercials reinforce the now familiar, “value” and “compare & save” private label message.

All the things you use everyday, are all opportunities… to save money

That’s why Food Lion created My Essentials

The items you buy use the most, all at our lowest prices

With a double your money back guarantee

My Essentials… Look for the sun, see the savings.

My Essentials: Savings Commercial
– Watch more Videos at Vodpod.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.