This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this past year. The new focus includes a series of TV commercials, radio, direct mail and in store marketing.
The two commercials reinforce the now familiar, “value” and “compare & save” private label message.
All the things you use everyday, are all opportunities… to save money
That’s why Food Lion created My Essentials
The items you buy use the most, all at our lowest prices
With a double your money back guarantee
My Essentials… Look for the sun, see the savings.
Latest posts by Christopher Durham (see all)
- Target Unveils Plans for Holiday 2014 – Oct 23, 2014
- Target Addresses Customers Private Brand Questions – Oct 22, 2014
- Morrisons Unveils New Look For Christmas Private Brand – Oct 22, 2014