Food Lion Debuts My Essentials Commercials

Christopher Durham Apr 22, 2012 0

This month Salisbury, NC based Delhaize sibling Food Lion is re-emphasizing it’s mid-tier private label My Essentials. The brand was formed from the consolidation and optimization of the Delhaize portfolio of Private Brands this past year. The new focus includes a series of TV commercials, radio, direct mail and in store marketing.

Our Brands : My Essentials
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The two commercials reinforce the now familiar, “value” and “compare & save” private label message.

All the things you use everyday, are all opportunities… to save money

That’s why Food Lion created My Essentials

The items you buy use the most, all at our lowest prices

With a double your money back guarantee

My Essentials… Look for the sun, see the savings.

My Essentials: Savings Commercial
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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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