Commerce, California based, non-membership warehouse grocer Smart & Final is featuring its mid-tier Private Brand First Street in an extensive promotional campaign. The elements include a starring role in the weekly flyer, in-store signage, “First Street Compare & Save” sweepstakes and a social media campaign.
The First Street Compare & Save sweepstakes offers consumers who buy any two First Street products a chance to win one of several prizes including:
- (5) One-year supply of First Street Pasta (based on a family of four) plus a $500 SmartCash gift card
- (10) $100 SmartCash gift cards
- (10) First Street bags full of groceries (value over $50) plus a $50 SmartCash gift card
Smart & Final is also running a social media campaign is support of the First Street brand that asks a group of mommy bloggers to compare a selection of our First Street products against the national brand counterpart. Each is using unique ways to compare and review these products for their readers and individual blogs.
In addition to the consumer facing elements of the promotion Smart & Final is running a sales contest where the store manager that grows First Street sales the most within their district will win cash prizes.