Organic in a Big Green Box From Fresh & Easy

Christopher Durham Apr 18, 2012 0

Just in time for Earth Day (coming up on Sunday, April 22nd) Tesco’s California based American cousin Fresh & Easy is giving customers more organic to love!

In the store, customers will find more organic products, many of which are fresh&easy Private Brand. The organic line includes everything from fresh&easy Organic Blue Agave syrup to fresh&easy Yellow Corn Tortillas.

The highlight of the set is the new fresh&easy Organic Big Green Box – a simple, easy and descriptive name. It’s a box filled with great organic produce – so it’s easy for customers to grab for the week and then include the contents in all kinds of meals.

The box is just $9.99 and filled with tasty organic produce (subject to change, but at this time the box comes with):

  • 1 avocado
  • 1 bell pepper
  • 1 onion
  • 1 navel orange
  • 16 oz package of Roma tomatoes
  • 16 oz bag of carrots
  • 3 lb bag of apples
  • 3 lb bag of potatoes

Here are a few ‘box inspired’ ideas from the Fresh&Easy team:

  • Soup
  • Vegetarian potato tacos
  • Couscous with onions, tomatoes, carrots and bell pepper
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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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