Organic in a Big Green Box From Fresh & Easy

Just in time for Earth Day (coming up on Sunday, April 22nd) Tesco’s California based American cousin Fresh & Easy is giving customers more organic to love!

In the store, customers will find more organic products, many of which are fresh&easy Private Brand. The organic line includes everything from fresh&easy Organic Blue Agave syrup to fresh&easy Yellow Corn Tortillas.

The highlight of the set is the new fresh&easy Organic Big Green Box – a simple, easy and descriptive name. It’s a box filled with great organic produce – so it’s easy for customers to grab for the week and then include the contents in all kinds of meals.

The box is just $9.99 and filled with tasty organic produce (subject to change, but at this time the box comes with):

• 1 avocado
• 1 bell pepper
• 1 onion
• 1 navel orange
• 16 oz package of Roma tomatoes
• 16 oz bag of carrots
• 3 lb bag of apples
• 3 lb bag of potatoes

Here are a few ‘box inspired’ ideas from the Fresh&Easy team:

• Soup
• Vegetarian potato tacos
• Couscous with onions, tomatoes, carrots and bell pepper

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

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