Walmarts 2012 Global Responsibility Report “Great For You”

Bentonville, Arkansas based superstore Walmart has released its fifth annual Global Responsibility Report (GRR) entitled “Beyond 50 Years: Building a Sustainable Future,” highlighting Walmart’s global top 10 list of achievements to reduce its impact on the environment, improve efficiency in its supply chain and stores and address social issues. The new GRR unveils data and progress against Walmart’s three primary sustainability goals to use 100% renewable energy; create zero waste; and sell products that sustain people and the environment. Landmark waste reduction leads other notable accomplishments, including growing use of renewable energy, increased locally-grown sales and emphasis on diversity and empowerment.

The skeptical among you will say this is not enough and continue the chant that “Walmart is evil” however I must applaud even the effort at their scale any effort will make a difference.

“Good work is taking place every day across our global operations to make us a more responsible and sustainable company, and the results have been significant,” said Mike Duke, Walmart’s president and CEO. “We set ambitious goals to challenge ourselves but are committed to making change in a way that will be meaningful and long-term. Understandably, in some areas our progress is slower than we would like and sometimes we hit temporary roadblocks. Our commitment is clear and our resolve to lead is stronger than ever.”

Top 10 Achievements Highlighted in the 2012 GRR Include:

Saved Customers $1 Billion – Since launching with U.S. First Lady Michelle Obama in January 2011 the initiative to bring healthier, more affordable food to America, Walmart achieved its goal to save U.S. consumers nearly $1 billion on fresh fruits and vegetables. Walmart will continue to help consumers save on healthier food by reducing or eliminating the price premium on more than 350 better-for-you items including low-sodium lunch meat, reduced fat peanut butter and fat-free salad dressing.

Announced Great for You Icon – Last year, Walmart committed to creating a front-of-pack icon to help consumers easily and quickly identify healthier food options. In January 2012, Walmart unveiled the Great For You icon, which will appear in Walmart U.S. stores’ produce area this summer and on Great Value and Marketside items that meet nutrition criteria beginning this fall. The new icon will be made available to national brand products that qualify.

Reduced Waste by 80% – Walmart prevented 80.9% of the waste generated across all U.S. operations from going to landfills. Walmart achieved this by implementing its Zero Waste Program, which consists of recycling, donating and repurposing waste. This figure represents 11.8 million metric tons of carbon dioxide emissions – the equivalent of taking more than two million cars off the road for a year. Similar efforts are under way globally. ASDA, Walmart’s U.K. operator, sends zero food waste to landfills, and Walmart stores in China and Brazil diverted 52% of operational waste from landfills.

Expanded Locally Grown Produce – By the end of 2011, Walmart increased the amount of locally grown produce sold by 97%, which accounts for more than 10% of all produce sold in U.S. stores. Locally grown is defined as products grown and sold in the same state. Walmart is pursuing a goal set in 2010 to double the amount of locally grown produce it sells in the U.S. by the end of 2015.

Supported Women Around the World – Walmart announced the Women’s Economic Empowerment Initiative to empower women across its supply chain by:

Committing to source $20 billion from women-owned businesses in the United States over the next five years;

Pledging to expand retail training programs to help 400,000 women around the world and provide skills training to 60,000 female factory workers who supply products to Walmart and other retailers; and,

Supporting women empowerment programs by $100 million in grants from the Walmart Foundation and Walmart’s international businesses.

Utilized 1.1 Billion Kilowatt Hours (kWh) of Renewable Energy – The United States EPA Green Power Partnership program now ranks Walmart as the second-largest onsite green power generator in the United States. Renewable energy projects provide 1.1 billion kWh annually, or about 4% of electricity for Walmart buildings globally. Walmart also purchases another 18% from the grid for a total of 22% renewable electricity as of 2010. Walmart has 180 renewable energy projects in operation or under development, which use a diversity of innovative technologies, including solar power, fuel cells, micro-wind, offsite wind projects and much more.

Integrated Sustainability Index – For the past two years, Walmart has worked with more than 90 suppliers, academics, NGOs and other retailers through The Sustainability Consortium (TSC) to assess and improve the sustainability of its products. Walmart used the consortium’s data to develop its first category scorecards to help buyers evaluate products and expects to expand the scorecards in up to 100 major categories by the end of 2012.

Responded to Natural Disasters – In response to the historic earthquake and tsunami in Japan, Walmart made an initial donation of $5 million to relief efforts and helped by donating needed supplies, including tents, blankets and flashlights. After tornadoes devastated the Midwest and South last spring, Walmart donated $1 million in cash and in-kind donations to help its communities recover.

Expanded Global Direct-Farm Program – Walmart is working with small- and medium- sized farmers and their communities in China, Central America, India and other countries around the world. By selling directly to Walmart, farmers earn a better price for their products, increase their income and receive expert advice on crop planning.

Nurtured Diversity and Inclusion – Walmart has continued to focus on making the company a workplace of opportunity. Fifty-three% of 179,000 hourly promotions in U.S. stores were women and 200,000 female associates have been with Walmart for 10 years or longer. In the last five years in the United States, Walmart has increased female store managers by 46%. Women in Walmart at the C-suite level advanced globally, including the promotion of two female CEOs.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.