Nice! Commercial, Nice! Brand Building

Walgreens Nice! Commercial
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Walgreens continues to aggressively market its Private Brands, this time with a fresh new commercial for it’s national brand equivalent Private Brand Nice! The spot is punctuated by every parents nightmare theme song “chopsticks” and a cacophony of everyday sounds ranging from a kettle whistle to a bell ringing. I am not sure what this says about the brand or its products, but it definitely begs for attention; if for no other reason than to tell your kids to stop banging on the piano.
The spot also features a “call to action” in a $2 coupon at the register with the purchase of $10 worth of Nice! brand products.