Nice! Commercial, Nice! Brand Building

Walgreens Nice! Commercial
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Walgreens continues to aggressively market its Private Brands, this time with a fresh new commercial for it’s national brand equivalent Private Brand Nice! The spot is punctuated by every parents nightmare theme song “chopsticks” and a cacophony of everyday sounds ranging from a kettle whistle to a bell ringing. I am not sure what this says about the brand or its products, but it definitely begs for attention; if for no other reason than to tell your kids to stop banging on the piano.
The spot also features a “call to action” in a $2 coupon at the register with the purchase of $10 worth of Nice! brand products.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.