Today, the worlds largest furniture maker, Stockholm Sweden’s iconic retailer IKEA announced that it will begin selling Private Brand TVs and sound systems that are fully integrated into its furniture later this year. The roll out will begin in Europe in late 2012 and continue to the US and the remainder of the world in the spring 2013.
In a world where bricks & mortar based retailers are becoming showrooms for Amazon, this smart move by Ikea will further build their brand and create a real point of differentiation. Bravo.
The product will come in three different designs each of which includes a LED TV, a sound system with wireless bass speakers, an internet connection and CD, DVD and Blue-ray players that are fully integrated into IKEA furniture that cleverly hides the ugly cables. And in the typically Ikea way the retailer has solved the chaos of multiple remotes and all the electronics require only a single remote control. Packages will start at $955
The new products are developed in co-operation with China-based TCL Multimedia.
