DVP Private Brand Operations – REI

REI – Kent, WA 98030

At REI, we have a workplace where you can be yourself, be heard and be respected while having a job that challenges you – it’s a great environment that balances hard work with time off to play. We’ve been recognized as one of Fortune Magazine’s “100 Best Places to Work” since the award’s inception and continue to grow and thrive in a challenging marketplace. REI offers an excellent compensation package, flexible benefits, outstanding retirement plan, annual incentive program, and a generous merchandise discount to help you enjoy your free time.

Divisional Vice President Private Brands Operations
The DVP Operations leads the operations function for REI Private Brands including sourcing, materials, quality, systems and administrative support for all private label products (apparel, gear and bicycles). As a member of the Private Brands leadership team, this position drives strategy for the division, and supports co-op direction more widely as a part of the Leadership Forum. This position contributes to the growth and profitability of REI Private Brands by leading teams in developing, implementing and managing supply-focused strategies to reliably deliver product to aesthetic, quality, margin and timeline expectations; directs global materials and product sourcing strategies, vendor base management and supply chain initiatives to optimize service levels and profitability, while mitigating risk.


  • Develops world-class sourcing and supply chain strategies to reliably and profitably deliver targeted product and business outcomes.
  • Creates structure and strategies to drive materials innovation as a competitive advantage for REI.
  • Develops and executes vision for industry-leading product quality; oversees quality function in U.S. and China offices.
  • Optimizes margin results; guides divisional product margin strategy based on global economic and competitive conditions and evolving business needs.
  • Manages reputational and compliance risk related to manufacturing; meets all fair labor, legal, regulatory and trade compliance requirements.
  • Creates vision, strategy and roadmap for systems to support divisional requirements.
  • Creates an organizational structure, succession plans and bench strength to support long-term business needs.
  • Builds strong relationships with key cross-divisional partners (Merchandising, Supply Chain, etc.) to align business strategies and drive results.
  • Builds strong external networks to understand and capitalize on industry best practices.
  • Establishes a culture of continuous improvement.
  • 15+ years operations or related experience in global sourcing, procurement, supply chain, product development and quality with relevant product categories; broad industry and global market knowledge; 10+ years management including managing other managers.
  • Bachelors Degree preferred.
  • Proven coach of management talent: builds capacity of individuals and teams through effective employee development, communication and leadership; empowers people and holds them accountable for results.
  • Able to build collaborative and constructive organizational relationships.
  • Able to influence and drive results through others; experience in cross-divisional project leadership.
  • Able to balance departmental, divisional and co-op needs and priorities in decision-making; makes decisions in a manner consistent with REI’s values and ethics.
  • Change agent: challenges the status quo; identifies and capitalizes on key opportunities and risks; effectively plans, executes and leads change.
  • Highly refined communication and negotiation skills, with individuals and large groups, enabling effective management of challenging situations.
  • Strong financial acumen and analytical skills; systems savvy.
  • Able to travel extensively


Previous articleManager PM Consumer Insights – Office Depot
Next articleHealthy Lives, Healthier Hearts – You Can Make A Difference!
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.