Healthy Lives, Healthier Hearts – You Can Make A Difference!

Over the last four years readers of My Private Brand have been generous with their compliments, complaints, time and opinions, on the rare occasion that I ask for charitable donations you have been generous. Many of you may remember that two years ago my wife Laraine ran a half marathon as a member of the Team In Training program, which raises money for The Leukemia & Lymphoma Society. This year, she has a great new job and has joined her new employer Gordmans in supporting the American Heart Association (AHA). Gordmans associates are participating in the Heart Walk on Saturday, May 5, 2012. To complement the walk, they are hosting a silent auction and other fundraising events at the Gordmans corporate office. Last year these events played a part in raising over $157,000 as a total company.

The American Heart Association is dedicated to building healthier lives, free of cardiovascular diseases and stroke. The organization has a goal to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%, by the year 2020. Donations are vital to support the research, educational programs and advocacy needed to achieve this goal.

Readers have two options to make a tax-deductible donation








Send a check made payable to the American Heart Association to
ATTN:  Laraine Durham
12100 W. Center Rd.
Omaha, NE  68144


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.