PLMALIVE! the 2012 Annual Meeting & Leadership Conference

“Change Happens” was the theme of the PLMA’s 2012 Annual Meeting & Leadership Conference and this edition of the web based video magazine PLMA Live! features anchor Jodi Daley and PLMA president Brian Sharoff presenting the speakers and highlights of the event. Target’s former vice president for product development, Robyn Waters, discusses how consumers are changing while retail consultant Doug Stephens discusses the evolution of bricks and mortar to meet shopping needs. Dr. Steven Miller of Nielsen NeuroFocus reveals how scientists are reading consumer brainwaves and management specialist Karl Schoemer explains how companies can make change part of their business culture.
The report also includes a look at the evolving male shopper “Are Male Shoppers Taking Over?” a presentation from Brad Edmondson, former editor of American Demographics on the gluten-free phenomenon and Dr. Kantha Shelke describes the use of scents and aromas at retail.

All four video magazines are available at PLMA Live!



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.