“Change Happens” was the theme of the PLMA’s 2012 Annual Meeting & Leadership Conference and this edition of the web based video magazine PLMA Live! features anchor Jodi Daley and PLMA president Brian Sharoff presenting the speakers and highlights of the event. Target’s former vice president for product development, Robyn Waters, discusses how consumers are changing while retail consultant Doug Stephens discusses the evolution of bricks and mortar to meet shopping needs. Dr. Steven Miller of Nielsen NeuroFocus reveals how scientists are reading consumer brainwaves and management specialist Karl Schoemer explains how companies can make change part of their business culture.
The report also includes a look at the evolving male shopper “Are Male Shoppers Taking Over?” a presentation from Brad Edmondson, former editor of American Demographics on the gluten-free phenomenon and Dr. Kantha Shelke describes the use of scents and aromas at retail.
All four video magazines are available at PLMA Live!