Australian grocer, Wesfarmers Ltd – owned Coles has opened up a significant lead over rival Woolworths in the sale of their Private Brands as it expands its portfolio, according to The Australian. The newspaper reported that Coles gained 23% of its sales from Private Brand products last year, compared to Woolworths’ 18%, according to market researcher Nielsen.
Nielsen further predicts that Private Brand products will account for 40% of the Australian grocery market in the next five years.
Both Coles and Woolworths took issue with the data, saying it did not count certain products included in the Nielsen tally, but even so the figures point to respective 30% and 20% increases in Private Brand sales in the last five years.
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Christopher Durham
Vice President of Retail Brands at Theory House
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- ALDI Redesigns Coffee Brand Barissimo – Jan 29, 2015
- WISE Webinar “Overcoming the Gender Gap Between Men and Women” – Jan 29, 2015
- Walmart Launches New Private Brand Vudu Spark – Jan 28, 2015
