Madison Wisconsin based wholesale distributor for independent supermarkets Certco Inc. announced it has designated Fort Worth, Texas-based Marketing Management, Inc. (MMI) as its exclusive, in-house Private Brand sales and marketing agency. The move comes after an analysis of the wholesale distributor’s current program and strategy for growth.
“Our Private Brand offering is a key strategic focus for Certco Inc. aimed at driving improved margins for our independents, an increase in suppliers’ profitability and customer loyalty. We have decided to transition the representation of our private brands program to Marketing Management Incorporated (MMI). We feel that MMI has the specialized industry experience to support and grow this key strategic focus,” said Randy Simon, President & CEO of Certco Inc.