Dick’s Sporting Goods Purchases Top-Flite Brand

Pittsburgh-based retailer Dick’s Sporting Goods, announced today that it has completed the purchase of the intellectual property rights to the Top-Flite brand from Callaway Golf Company adding to its portfolio of Private Brand and exclusive offerings. The intellectual property rights acquired include all Top-Flite trademarks and service marks worldwide.

“Top-Flite is an established innovative brand that is trusted by golfers at every skill level,” said Edward W. Stack, Chairman and CEO. “Through this acquisition, we’ve added a strong, highly recognized name to our portfolio while gaining a valuable competitive advantage in the golf market.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.