Being Comfortable With Uncomfortable Ideas: Perry is at it again!

Let’s be honest, we have lived the high life over the last couple years, reveling in the greatness of private brands. Sales are up, consumer indicators are up, retailers’ overall enthusiasm for their own brands is up; but there is a self-congratulatory syndrome at play that is dangerous. We have been lulled into a false sense of security. Following up on his provocative three part series from this site, United* strategic partner Perry Seelert will talk about Being Comfortable With Uncomfortable Ideas at the PLBuyer Conference June 5-7 in Chicago.
United* is a leading authority in retail branding, with partnerships in five classes of trade, all focused on dramatically improving their clients’ private brand programs, and in this presentation they will pull no punches. They will offer a bold and unique critique of the industry, and suggest that it is good thing to feel uncomfortable with the industry’s branding progress. The capstone will be their five top marketing initiatives and recommendations for taking your program (and the industry) to the next level.
Register by April 20 for the early bird discount. Visit
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.