Daily Archives: April 5, 2012 »
Sears Names Brand Licensing Agent for Kenmore, Craftsman and DieHard
Hoffman Estates-based Sears Holdings selected Leveraged Marketing Corporation of America as its exclusive global licensing agent for the company’s Private Brands: Kenmore, Craftsman and DieHard brands. The agreement with LMCA supports Sears’ plans to
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Dick’s Sporting Goods Purchases Top-Flite Brand
Pittsburgh-based retailer Dick’s Sporting Goods, announced today that it has completed the purchase of the intellectual property rights to the Top-Flite brand from Callaway Golf Company adding to its portfolio of Private Brand and
Read More »Being Comfortable With Uncomfortable Ideas: Perry is at it again!
Let’s be honest, we have lived the high life over the last couple years, reveling in the greatness of private brands. Sales are up, consumer indicators are up, retailers’ overall enthusiasm for their own
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