Daily Archives: Apr 4, 2012 »

Tesco Launches New “Everyday Value” Brand

Tesco Launches New “Everyday Value” Brand

Christopher Durham April 4, 2012 2

British grocer Tesco is launching a new Private Brand of “brightly-packaged and brilliantly-priced food” under the sub-brand: Tesco ‘Everyday Value’. The brand will replace Tesco Value and follows extensive research with customers to understand

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Publix – Private Brand Never Tasted So Sweet

Publix – Private Brand Never Tasted So Sweet

Christopher Durham April 4, 2012 0

Lakeland Florida based grocer Publix’s recently refreshed its Publix Private Brand candy packaging utilizing their often-copied packaging design system, which gives consistency to all of their products and reinforces the Publix brand. According to

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