Minneapolis based Target Corporation announced yesterday that Jeffrey J. Jones, II, 44, has been named as the company’s executive vice president and chief marketing officer, effective immediately. This announcement concludes a comprehensive search, which included both internal and external candidates. Mr. Jones, who most recently was president at Durham, North Carolina based advertising agency McKinney, succeeds Michael Francis, who left for re-emerging retail challenger JC Penney last year.
“We are very excited to welcome Jeff to the Target team. Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns but Jeff is also a passionate, dedicated leader who understands the importance of working as a team,” said Gregg Steinhafel, chairman, president and chief executive officer of Target. “Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests.”
Mr. Jones brings extensive experience in leading global marketing strategy and operations across a variety of industries including consumer products and retail. Most recently, Jones served as partner and president of McKinney, a Durham, NC based advertising agency. Under Jones’ leadership, the agency achieved record growth and profitability. Prior to his work at McKinney, Jones held several leadership positions at Gap, Inc. including serving as executive vice president and chief marketing officer where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication. He also managed Gap, Inc.’s gift card subsidiary, Direct Consumer Services, LLC serving as President of the division. In addition, Jones previously held leadership positions at marchFIRST, Inc., Coca-Cola Company, Leo Burnett Worldwide, and served as president and chief executive officer of LB Works, a Chicago-based advertising agency associated with Leo Burnett.
“Target is a brand I’ve studied and admired as a marketer for more than a decade, and one my family shops almost daily. I am ecstatic to lead the marketing team and help shape the future of one of the world’s most loved and iconic brands. There has never been a more dynamic time in retailing and the possibilities for where the guest experience, technology and Target’s positioning converge are boundless.”