Tugaboos, Camp Hill, Pennsylvania based drugstore Rite Aid’s private brand of baby care products, just turned two and they’re celebrating with a Private Brand promotion. With every purchase of Tugaboos products using their loyalty wellness+ card from April 2 – April 28, customers can enter for a chance to win Tugaboos diapers for a year.
The celebration is being heavily promoted on social media, with the efforts revolving around the Rite Aid Facebook page.
Consumers visiting the Facebook page will also be given the opportunity to enter the “Tugaboos Baby Pic Challenge.” Where customers are invited to upload a favorite baby photo of their child and be featured in 2-5 Rite Aid photo emails.
Five finalists will be selected from all eligible submissions. Each finalists photo will be posted in an online gallery for public voting starting 9:00am EST on April 23 and ending April 27 at 10:00 EST. The photo with the most votes will be featured in 2-5 Rite Aid photo emails.