Rite Aid Celebrates Tugaboos 2nd Birthday

Tugaboos, Camp Hill, Pennsylvania based drugstore Rite Aid’s private brand of baby care products, just turned two and they’re celebrating with a Private Brand promotion. With every purchase of Tugaboos products using their loyalty wellness+ card from April 2 – April 28, customers can enter for a chance to win Tugaboos diapers for a year.

The celebration is being heavily promoted on social media, with the efforts revolving around the Rite Aid Facebook page.

Consumers visiting the Facebook page will also be given the opportunity to enter the “Tugaboos Baby Pic Challenge.” Where customers are invited to upload a favorite baby photo of their child and be featured in 2-5 Rite Aid photo emails.

Five finalists will be selected from all eligible submissions. Each finalists photo will be posted in an online gallery for public voting starting 9:00am EST on April 23 and ending April 27 at 10:00 EST. The photo with the most votes will be featured in 2-5 Rite Aid photo emails.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.